01 November 2014 Kathmandu – As controversy and rumors are ascending about the venue of Fifa world cup 2022 which was nominated to host in Qatar. Its bid and wining of the bid was so dramatize by western media and rumored that it may be changed or taken away for some reason. one of the world’s fast food chain and a huge sponsor of sporting events around the world, McDonald has sign up to support as official restaurant of the fifa world cup 2022 in Qatar yesterday.
According to the news break, Fast food restaurant giant McDonald’s has signed up to extend its sponsorship of the FIFA World Cup until 2022, according to Brazilian sports business .
The conglomerate will continue to be the official restaurant of the global governing body for the next eight years, including the 2018 and 2022 World Cups in Russia and Qatar respectively.
As part of the extended agreement, McDonald’s will remain the sponsor of the child mascots who accompany the players onto the field before each World Cup match.
In June, FIFA sponsors Coca-Cola, Adidas, Sony and Visa issued a statement expressing their concerns that FIFA deal thoroughly with allegations of bribery surrounding the 2022 World Cup for Qatar.
Qatar’s bid has attracted controversy from the outset because of the extreme summer heat during the months when the Cup is played and the tiny country’s lack of domestic soccer tradition. If it goes ahead, the tournament is expected to be switched to a date later in the year, creating scheduling headaches for broadcasters and European club soccer clubs.
The signs of unease from some of FIFA’s paymasters will raise pressure on the body, led by its 78-year-old Swiss president Sepp Blatter, to get to the bottom of the allegations and tackle underlying concerns about how it is run.
“The negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners,” said German sportswear company Adidas, which has signed up as FIFA sponsor until 2030, extending a partnership dating back to 1970.
Coca-Cola concurred.
“Anything that detracts from the mission and ideals of the FIFA World Cup is a concern to us,” a company statement read.
“But we are confident that FIFA is taking these allegations very seriously and is investigating them thoroughly through the Investigatory Chamber of the FIFA Ethics Committee.
“The FIFA World Cup is a platform that unites people all over the world, inspiring and celebrating the world’s most popular sport while creating memorable experiences for athletes and fans. We believe that through our partnership and continued involvement with FIFA we can help foster optimism and unity, while making a positive difference in the communities we serve.”
Britain’s The Sunday Times newspaper has printed what it says are leaked documents showing bribes were paid to secure the event for Qatar, which Qatar denies.
“We are in constant contact with our Commercial Affiliates including Adidas, Sony and Visa and they have 100 percent confidence in the investigation currently being conducted by FIFA’s independent Ethics Committee,” FIFA’s marketing director Thierry Weil said at the time.
“Our sponsors have not requested anything that is not covered by the on-going investigation by the Ethics Committee.”
It is unusual for sponsors to say anything publicly on such a sensitive issue and the comments reflect concern over the knock-on effects on their image.
FIFA, which Blatter has led since 1998, earned almost $1.4 billion last year, including more than $600 million from the sale of broadcasting rights and more than $400 million from sponsors and other marketing partners.
Sony, Adidas, Visa and Coca-Cola are among six main FIFA sponsors who collectively paid around $180 million last year. Dubai’s Emirates Airline, whose sponsorship deal is also up for renewal at the end of this year, declined to comment. McDonald’s has not yet commented on the issue.
